May 31, 2023
TSTT, one of the leading and most advanced communications service providers in Trinidad and Tobago, are deploying wireless and fiber-optic networks, providing subscribers with voice, data and multimedia capabilities. TSTT's vision is to become the standard in cutting edge telecom services in Trinidad and Tobago, enriching the lives of over half a million Trinidadians, and is committed to delivering innovative solutions that meet the evolving needs of its customers. In order to fulfill that commitment, TSTT has deployed Argon, Elemt's new point of sale solution. This whitepaper outlines some of the problems faced by TSTT and their bMobile authorized channel partners. This whitepaper will also address how Argon’s deployment solves these problems by providing: a secure, efficient, and transparent PoS platform that enables TSTT to fully track and manage their progress on targets and KPIs set for their channel partners.
After researching in-store wait times and analyzing customer behaviors during peak traffic hours, as well as diving into challenges brought up by TSTT and their partners directly, we identified a few key challenges that needed to be addressed with our solution.
- One of TSTT's targets was to increase its product offering by adding data plans and bundles to its catalog. Prior to Argon, customers had to take unnecessary steps to purchase data bundles, as they were required to top-up their phones with mobile credit, and then convert that credit into plans by using mobile dialing codes.
- TSTT also required improved visibility on the platform and added administrative features for their channel partners.
- The previous platform used by TSTT had multiple UX issues that would delay processing times and would keep customers in line longer. During peak hours this resulted in frustrated clients that could not be served in a timely fashion. Additionally, the training process for the channel partners and store clerks to use the POS system was complicated and time consuming.
- TSTT’s channel partners were unable to process multiple transactions at once, resulting in increased wait times for clients that had multiple mobile phones to recharge.
- TSTT was unable to ensure that reconciliation and monetary accounting for movement of products within their systems were accurate, traceable, and representative of actual cash collected. In other words, tracking and reporting each of their channel partners was a major issue that had to be addressed.
Argon is a Point of Sale system that has web-based, real-time transaction processing capabilities to support the distribution and retail of products, both on web and native applications. Features include:
- State-of-the-art system that is fully compatible with any device.
- Cloud-based platform that can be accessed anywhere, allowing for remote management and monitoring.
- Designed to scale with the size of the business, capable of handling large volumes of data.
- Fully branded and customizable to meet the specific needs of different businesses and industries.
- Minimal upfront investment with hardware and software, as all the platform is cloud-based and fully accessible with a computer, mobile phone or tablet.
The platform also allows store owners to create and manage user accounts, limiting access to sensitive information and functionality. Users are able to create IP-based permissions, restricting certain access and actions to specific IP addresses within the organization. Unique login credentials per user required, all transactions processed under those credentials are linked to that specific user, making it easy to record audit trails.
Argon supports the ability to process multiple items in the same transaction, making it quicker and easier for store clerks to serve large amounts of customers during peak hours. So clients who are looking to recharge more than one mobile phone, can do so with one quick transaction. It allows the option to purchase data bundles and plans directly, removing the prior need to purchase top up first and then transfer that balance into a data plan. The platform is designed to work seamlessly on mobile phones, computers or tablets, enabling users to complete transactions in just a few clicks.
Argon provides transparency for TSTT to manage its authorized channel partners more closely, pushing to reach targets while creating incentives for specific products. The platform allows store owners to view their sales data and track their progress towards meeting their goals. This information is then used by TSTT to identify top-performing partners and drive others to increase their sales.
Argon is designed to be compatible with any computer, tablet, or mobile device, making it easier and less expensive for retail stores to deploy. The platform is also user-friendly, requiring minimal training for store clerks to use. Typically only requiring 1 training session, expediting the rollout process.
TSTT/bmobile has already begun deploying Argon to its Authorized bmobile Dealers nationwide. The platform, fully branded and customized to the needs of TSTT, took a rollout time of only 6 weeks. Argon can be deployed in as little as 4 weeks depending on the level of customization required by our customers.
For more information please reach out to our Marketing Manager:
Matt Oliveira
moliveira@elemt.co
(978) 549-0308
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October 23, 2023
Port of Spain, Trinidad and Tobago - ELEMT an affiliate of Prepay Nation, is excited to announce the launch of its latest innovation, a new point of sale web-based solution called HUMMINGBIRD. This groundbreaking point of sale system is designed to enable authorized channel partners to credit both mobile top-ups and data plans to bmobile subscribers directly.
With HUMMINGBIRD, partners of TSTT, and its brand, bmobile, can access their full catalog of products seamlessly, using our secure online application for the sale of prepaid airtime and data, making it easier than ever for stores to process large volumes of traffic, quickly and efficiently.
Our new point of sale solution is designed to be used on any computer, tablet or mobile device, enhancing the ability of channel partners to maximize their sales and profits by giving them access to new products, sales and incentives provided by bmobile.
After researching our client's needs, and meeting with multiple store owners, clerks and customers ELEMT has developed a solution that provides cutting-edge, real-time transaction processing that addresses the main pain points that stores historically had with RTR:
Security features that provide owners with safety and control of their platform users.
Fast purchasing flow which enables clerks to process customers transactions in a more timely fashion.
Ability to process multiple top-ups in the same transaction, significantly reducing wait times.
Transparency for bmobile to manage its partners more closely, giving them incentives and pushing them to achieve targets.
"We're excited to see our platform helping our partners achieve their goals," says Lucas Brasil, the Business Director for ELEMT. "After months of research and meetings with the bmobile team, store owners, clerks, and end-customers, we developed a product that addresses real friction points."
The launch comes at a time when bmobile is experiencing significant growth in its user base and an increasing need for keeping up with customers’ demands.
“The platform is representative of extensive product development to ensure it is tailored to our unique needs and circumstances," says Kashif Greaves, Assistant General Manager Consumer Sales (Ag). “We are confident the introduction of this solution will further propel our business’ objectives of digital transformation and provision of technological tools that support our customers' needs.”
bmobile has already begun deploying Hummingbird to its authorized dealers nationwide. We are excited to introduce this innovative product launch and we are confident that this collaboration will enable our partners to enjoy a new level of convenience and efficiency. As we continue to innovate and improve our portfolio, we look forward to continuing to provide cutting-edge solutions that meet the evolving needs of our customers and their customers along with them.
“The launch of bundle sales at dealer stores is a testament to our dedication to enhancing the customer experience and providing value for money,” added Kashif Greaves. “We have listened, and we are excited to introduce this for our loyal and valued customers and are confident that this collaboration will also enable our partners to enjoy a new level of convenience and efficiency, which will ultimately redound to the benefit of the consumer. Our commitment to enhancing the customer experience and providing convenience and savings has never been stronger,” Greaves continued.
About ELEMT
ELEMT is a cloud-based SaaS company that provides businesses with a comprehensive solution for managing their operations. ELEMT’s platform streamlines and automates key business processes such as marketing, payment facilitation, fraud management, customer service, and data analysis to help companies increase productivity, reduce costs and improve customer acquisition, satisfaction, and retention.
For more information contact: Matt Oliveira - moliveira@elemt.co
About TSTT
TSTT is Trinidad and Tobago’s largest and most advanced provider of integrated
communications solutions to residential and commercial markets. Its digital transformation to an
agile broadband company focuses on investments in technology. As the industry leader
providing both wireless and fiber optic technologies throughout Trinidad and Tobago, TSTT is
able to deliver an unparalleled degree of digital access and solutions that best suit the needs of
its business and residential customers.
September 22, 2023
At Elemt Technologies, we believe in harnessing the potential of innovative solutions to drive your business forward. Today, we're diving into the world of email marketing and how it can revolutionize your digital strategy.
Why Email Marketing Matters
Email marketing remains one of the most powerful and cost-effective tools in the digital marketer's arsenal. It's a direct line to your audience, offering a personalized experience that keeps your brand at the forefront of their minds.
How Email Marketing Works
Building your list is the starting point. Collect email addresses from interested parties through your website, social media, or in-store. Segment your list for personalized messaging, then craft compelling emails with relevant content. Use automation to schedule emails, trigger responses, and nurture leads through the customer journey. Finally, track performance, allowing you to refine your strategy over time.
The Benefits of Email Marketing
Email marketing delivers numerous benefits. It increases brand awareness, drives higher conversion rates through personalized content, and is incredibly cost-efficient. It also fosters customer loyalty, retention, and provides measurable, real-time results.
Unlock Your Email Marketing Potential with Elemt Technologies
Ready to take your email marketing to the next level? Elemt Technologies offers cutting-edge solutions to streamline your email marketing efforts. Our email automation, personalization, analytics, and responsive design tools are designed to help you achieve all of your marketing goals.
Whether you're new to email marketing or looking to enhance your current strategy, Elemt Technologies is here to support you every step of the way.
Ready to get started? Contact us to learn more about how we can help you harness the power of email marketing. Thank you for choosing Elemt Technologies as your partner in digital success. We look forward to helping you achieve each of your company’s marketing goals.
Regards,
Matt Oliveira - Marketing Manager
Elemt Technologies
moliveira@elemt.co
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