January 16, 2025
TSTT, one of the leading and most advanced communications service providers in Trinidad and Tobago, are deploying wireless and fiber-optic networks, providing subscribers with voice, data and multimedia capabilities. TSTT's vision is to become the standard in cutting edge telecom services in Trinidad and Tobago, enriching the lives of over half a million Trinidadians, and is committed to delivering innovative solutions that meet the evolving needs of its customers. In order to fulfill that commitment, TSTT has deployed Argon, Elemt's new point of sale solution. This whitepaper outlines some of the problems faced by TSTT and their bMobile authorized channel partners. This whitepaper will also address how Argon’s deployment solves these problems by providing: a secure, efficient, and transparent PoS platform that enables TSTT to fully track and manage their progress on targets and KPIs set for their channel partners.
After researching in-store wait times and analyzing customer behaviors during peak traffic hours, as well as diving into challenges brought up by TSTT and their partners directly, we identified a few key challenges that needed to be addressed with our solution.
- One of TSTT's targets was to increase its product offering by adding data plans and bundles to its catalog. Prior to Argon, customers had to take unnecessary steps to purchase data bundles, as they were required to top-up their phones with mobile credit, and then convert that credit into plans by using mobile dialing codes.
- TSTT also required improved visibility on the platform and added administrative features for their channel partners.
- The previous platform used by TSTT had multiple UX issues that would delay processing times and would keep customers in line longer. During peak hours this resulted in frustrated clients that could not be served in a timely fashion. Additionally, the training process for the channel partners and store clerks to use the POS system was complicated and time consuming.
- TSTT’s channel partners were unable to process multiple transactions at once, resulting in increased wait times for clients that had multiple mobile phones to recharge.
- TSTT was unable to ensure that reconciliation and monetary accounting for movement of products within their systems were accurate, traceable, and representative of actual cash collected. In other words, tracking and reporting each of their channel partners was a major issue that had to be addressed.
Argon is a Point of Sale system that has web-based, real-time transaction processing capabilities to support the distribution and retail of products, both on web and native applications. Features include:
- State-of-the-art system that is fully compatible with any device.
- Cloud-based platform that can be accessed anywhere, allowing for remote management and monitoring.
- Designed to scale with the size of the business, capable of handling large volumes of data.
- Fully branded and customizable to meet the specific needs of different businesses and industries.
- Minimal upfront investment with hardware and software, as all the platform is cloud-based and fully accessible with a computer, mobile phone or tablet.
The platform also allows store owners to create and manage user accounts, limiting access to sensitive information and functionality. Users are able to create IP-based permissions, restricting certain access and actions to specific IP addresses within the organization. Unique login credentials per user required, all transactions processed under those credentials are linked to that specific user, making it easy to record audit trails.
Argon supports the ability to process multiple items in the same transaction, making it quicker and easier for store clerks to serve large amounts of customers during peak hours. So clients who are looking to recharge more than one mobile phone, can do so with one quick transaction. It allows the option to purchase data bundles and plans directly, removing the prior need to purchase top up first and then transfer that balance into a data plan. The platform is designed to work seamlessly on mobile phones, computers or tablets, enabling users to complete transactions in just a few clicks.
Argon provides transparency for TSTT to manage its authorized channel partners more closely, pushing to reach targets while creating incentives for specific products. The platform allows store owners to view their sales data and track their progress towards meeting their goals. This information is then used by TSTT to identify top-performing partners and drive others to increase their sales.
Argon is designed to be compatible with any computer, tablet, or mobile device, making it easier and less expensive for retail stores to deploy. The platform is also user-friendly, requiring minimal training for store clerks to use. Typically only requiring 1 training session, expediting the rollout process.
TSTT/bmobile has already begun deploying Argon to its Authorized bmobile Dealers nationwide. The platform, fully branded and customized to the needs of TSTT, took a rollout time of only 6 weeks. Argon can be deployed in as little as 4 weeks depending on the level of customization required by our customers.
For more information please reach out to our Marketing Manager:
Matt Oliveira
moliveira@elemt.co
(978) 549-0308
January 16, 2025
Philadelphia, United States, Feb 20th, 2024. – Elemt Technologies is pleased to announce the appointment of Raja Hussain as the new Chief Growth Officer. With a distinguished career spanning over two decades in the Telecommunications, TMT, and SaaS industries, Raja brings a wealth of experience and a unique set of skills to Elemt.
Throughout his career, Raja has achieved notable success on an international scale, having worked across Africa, Europe, the Middle East, Asia, and the USA. His tenure with prominent Global Mobile operators such as Veon, China Mobile, and Warid Telecom underscores his exceptional ability to foster collaborative teams that drive innovation and deliver results. Raja is recognized for his adept combination of strategic vision and commercial operational expertise, which have consistently contributed to the growth and success of the organizations he has served.
In his new role at Elemt, Raja will be promoting the company's SaaS platforms including Cobalt & Argon. Cobalt is a B2C platform for the Telcos, while Argon is a web-based POS solution that enables Mobile Network Operators (MNOs), Utility companies, and their authorized channel partners to seamlessly manage the distribution of prepaid credit, top-ups, and data plans for subscribers, enhancing the in-store experience for customers.
Welcoming Raja to the team, Anurag Jain, Co-Founder of Elemt said, “His extensive experience and track record of driving growth makes him the ideal candidate to lead our market expansion and deliver value to our customers. Raja Hussain shared his excitement about joining Elemt, remarking, "I am honored to join Elemt and very excited to collaborate with the talented team at Elemt to drive innovation, growth, and success for our customers and partners." “His strategic insights and hands-on approach will be pivotal in accelerating Customer Success and Growth across various verticals'' added Jain.
About Elemt:
Elemt Technologies was founded with a clear vision: to revolutionize the mobile industry through innovative software solutions. Recognizing the potential to enhance mobile operators' efficiency and effectiveness, we embarked on a mission to develop technology that would streamline operations and elevate the customer experience.
At Elemt Technologies, we are dedicated to providing comprehensive solutions for managing business operations. Our platform streamlines and automates key processes such as marketing, payment facilitation, fraud management, customer service, and data analysis. By leveraging our technology, businesses can increase productivity, reduce costs, and ultimately enhance customer satisfaction. We are proud to be a part of the mobile industry's evolution and remain committed to delivering cutting-edge solutions that propel our clients to success.
January 16, 2025
As we bid farewell to last year, we're excited to share with you the findings from our comprehensive Cobalt Platform End-of-Year Survey, offering valuable insights into the preferences and behaviors of our esteemed Cobalt clients and the clients they in turn host on the platform.
Cobalt Platform:
The Cobalt Platform is a state-of-the-art whitelabel website solution designed to empower mobile operators globally. This innovative platform enables mobile operators to effortlessly sell prepaid airtime and a variety of other products through a fully developed whitelabel site.
Top-up Frequency Insights:
Understanding the top-up habits of your customers is crucial. Cobalt users have seen a pattern of 46% of their user bases topping up once a month. Exploring these distinctions helps both our clients to identify patterns and create plans of actions based on those patterns, as well as helps us be able to tailor our services to meet each client’s diverse needs.
Preferred Platforms:
The battle of platforms reveals that mobile web reigns supreme, claiming 60% preference from Cobalt users as a whole. Additionally, we observe nuanced inclinations towards website usage on computers and native apps, providing valuable insights for platform optimization.
Customer Demographics:
Age brackets also provide an abundance of insight as to how to market to your respective audiences in the most optimal manner. Cobalt users show a strong presence in the 30-39 and 40-49 age groups, comprising around 60% of their traffic. Understanding each user base helps our clients to customize their offerings to diverse demographics.
Payment Preferences:
Payment methods vary across platforms and age groups. Credit cards dominate among Whitelabel users (60%), while Cobalt users exhibit a more even distribution between debit and credit cards. The alignment of payment preferences with age demographics aids in refining our payment solutions.
Crypto Adoption:
The crypto landscape is evolving slowly, with 23% of Cobalt users owning crypto compared to 7% last year. This data informs our approach to emerging payment methods, recognizing the diverse preferences within each respective customer base.
Net Promoter Score (NPS):
Cobalt's NPS witnessed a remarkable increase from 6 to 43 over the past six months, underlining the positive perception of our services.
Promotions and Discounts:
Differing preferences emerge in how Cobalt users perceive promotions. While our internal Cobalt users favor discount codes, Our other Cobalt clients have seen more success coming from bundles and giveaways. Recognizing these preferences aids in crafting targeted promotional strategies for your clients.
Product Preferences:
Cobalt customers exhibit diverse interests beyond prepaid airtime, including postpaid phones, home internet, streaming services, and eSIMs. Recognizing these preferences informs our clients’ product expansion strategies.
eSIM Adoption:
Approximately half of our customers are familiar with eSIMs, with 52% having purchased at least one in the last 12 months. Insights into customer choices for eSIM providers guide our partnerships and offerings for future ventures into Crypto payment methods.
In conclusion, our End-of-Year Survey has unveiled a wealth of insights that empower us to enhance our services, cater to diverse preferences, and continue being your preferred partner in the ever-evolving technology landscape.
Thank you for being part of the Elemt journey. Here's to a promising year ahead!
Best Regards,
Elemt Technologies
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