January 16, 2025
SITUATION
Mobile carrier TelCell N.V. part of the TelEm Group of Companies, was established in October 1998 as a telecommunication company serving business and residential clients on the Dutch side of Saint Maarten. TelCell offers GSM and GPRS services island wide. The company’s services have been pioneering in all respects, being first to bring digital telephony, SMS services, roaming services and mobile wi-fi and prepaid mobile services to subscribers in Saint Maarten and the neighboring islands of Saba and St. Eustatius. After Hurricane Irma,
customers wishing to replenish their prepaid-mobile accounts had to solely physically visit one of the authorized vendors or an ATM machine on the island to purchase prepaid airtime and recharge their account.
Solution: Elemt Tech
TelCell has since partnered with Elemt to offer an innovative, secure and easy to use Digital solution for its subscribers to top-up their accounts from the convenience of their own homes or on the go. Now, the local Yachting community and the International Diaspora also have more choices than ever to stay connected and recharge their TelCell mobile accounts or their friends and families’ accounts anytime, from anywhere– Digitally.
This latest digital top-up and recharge solution is a growing trend among Mobile Network Operators globally as they race to cater to the increased demand by subscribers for more choice and control over when and how they manage their prepaid mobile accounts. Elemt is uniquely positioned to adopt the latest technologies through its digital transformation capabilities. By utilizing its robust Value Top-Up Marketplace and Technology Hub, Elemt (PPN) designed and built a bespoke website for TelCell subscribers, complemented by native downloadable apps for iPhone iOS and Android. Now, TelCell subscribers, their friends, families and the international Diaspora have the choice and peace of mind of topping-up and recharging any TelCell mobile account from around the corner or around the world, in person, online or in app.
TelEm Group Business Development Officer, Ms. Estalita Gumbs, stated that the method of topping-up online and the introduction of the new TelCell branded apps and digital channels by Elemt will greatly enhance prepaid mobile sales for TelCell. “With TelEm Group’s continued focus on digital solutions for customers, especially in the area of online payments, account checking and prepaid mobile top-ups, we are making the processes much more convenient for customers to conduct their business online,” said Ms. Gumbs.
The partnership with PPN is part of a revenue sharing arrangement with TelCell, where PPN provides the digital top-up solution and TelCell the platform and network necessary to deliver the product to customers.
“We were impressed with the commercial model provided by PPN where they invested in building the website and mobile apps, thus freeing TelCell from any capital expenditure, and the API integration and implementation process carried out by PPN, were much swifter and smoother than normal for similar projects”, continued Ms. Gumbs.
“The portal and apps are TelCell branded, that is what customers see when they visit this website or download the apps. We want our customers to feel confident and secure when they are using these new digital channels”, explained Ms. Gumbs. Elemt provides multiple levels of embedded security to safeguard against fraud and chargebacks.
OUTCOME
Since implementing the Elemt digital solution, TelCell subscribers, their friends, families and the international Diaspora have the choice and peace of mind of topping-up and recharging any TelCell mobile account from around the corner or around the world, in person, online or via an app , anytime and from anywhere. For TelCell, this has increased their customer satisfaction and loyalty. TelCell has also seen an overall increase in revenue because in general, the average spend of online customers tends to be much higher than at retail. TelCell customers can look forward to more digital offerings in the future.
The new Top-Up payment system has also caught the attention of tech-savvy TelEm Group CEO, Mr. Kendall Dupersoy, not only because of an overwhelming show of interest from customers, but also from his own personal experience in testing out the app and using it regularly. “I find the online top-up portal as well as the mobile apps to be very easy to use. I use them every week to top-up friends and family. Our customers now have an easy and convenient method of recharging their accounts and we have been able to successfully add digital channels for distribution of airtime.”, said the TelEm Group CEO.
COVID-19 IMPACT
Since the outbreak of the COVID-19 pandemic, in early 2020 businesses and customers alike have had to adapt to the dramatic changes in how they conduct their
everyday business.
People were restricted in their movements and limited to essential food shopping only. This situation made it extremely difficult for subscribers to visit retail locations
for top-ups, especially at a time when everyone was consuming so much more airtime and data due to working from home, schooling from home, tele-medicine, and
increased social interaction via wireless channels due to social distancing. It further reinforced the need for mobile operators to expand more of their services to digital channels.
During the height of the lockdown, TelCell’s customers were able to replenish their top-up accounts digitally via the website and apps because of Elemt’s Digital Solution.
January 16, 2025
Philadelphia, United States, Feb 20th, 2024. – Elemt Technologies is pleased to announce the appointment of Raja Hussain as the new Chief Growth Officer. With a distinguished career spanning over two decades in the Telecommunications, TMT, and SaaS industries, Raja brings a wealth of experience and a unique set of skills to Elemt.
Throughout his career, Raja has achieved notable success on an international scale, having worked across Africa, Europe, the Middle East, Asia, and the USA. His tenure with prominent Global Mobile operators such as Veon, China Mobile, and Warid Telecom underscores his exceptional ability to foster collaborative teams that drive innovation and deliver results. Raja is recognized for his adept combination of strategic vision and commercial operational expertise, which have consistently contributed to the growth and success of the organizations he has served.
In his new role at Elemt, Raja will be promoting the company's SaaS platforms including Cobalt & Argon. Cobalt is a B2C platform for the Telcos, while Argon is a web-based POS solution that enables Mobile Network Operators (MNOs), Utility companies, and their authorized channel partners to seamlessly manage the distribution of prepaid credit, top-ups, and data plans for subscribers, enhancing the in-store experience for customers.
Welcoming Raja to the team, Anurag Jain, Co-Founder of Elemt said, “His extensive experience and track record of driving growth makes him the ideal candidate to lead our market expansion and deliver value to our customers. Raja Hussain shared his excitement about joining Elemt, remarking, "I am honored to join Elemt and very excited to collaborate with the talented team at Elemt to drive innovation, growth, and success for our customers and partners." “His strategic insights and hands-on approach will be pivotal in accelerating Customer Success and Growth across various verticals'' added Jain.
About Elemt:
Elemt Technologies was founded with a clear vision: to revolutionize the mobile industry through innovative software solutions. Recognizing the potential to enhance mobile operators' efficiency and effectiveness, we embarked on a mission to develop technology that would streamline operations and elevate the customer experience.
At Elemt Technologies, we are dedicated to providing comprehensive solutions for managing business operations. Our platform streamlines and automates key processes such as marketing, payment facilitation, fraud management, customer service, and data analysis. By leveraging our technology, businesses can increase productivity, reduce costs, and ultimately enhance customer satisfaction. We are proud to be a part of the mobile industry's evolution and remain committed to delivering cutting-edge solutions that propel our clients to success.
January 16, 2025
As we bid farewell to last year, we're excited to share with you the findings from our comprehensive Cobalt Platform End-of-Year Survey, offering valuable insights into the preferences and behaviors of our esteemed Cobalt clients and the clients they in turn host on the platform.
Cobalt Platform:
The Cobalt Platform is a state-of-the-art whitelabel website solution designed to empower mobile operators globally. This innovative platform enables mobile operators to effortlessly sell prepaid airtime and a variety of other products through a fully developed whitelabel site.
Top-up Frequency Insights:
Understanding the top-up habits of your customers is crucial. Cobalt users have seen a pattern of 46% of their user bases topping up once a month. Exploring these distinctions helps both our clients to identify patterns and create plans of actions based on those patterns, as well as helps us be able to tailor our services to meet each client’s diverse needs.
Preferred Platforms:
The battle of platforms reveals that mobile web reigns supreme, claiming 60% preference from Cobalt users as a whole. Additionally, we observe nuanced inclinations towards website usage on computers and native apps, providing valuable insights for platform optimization.
Customer Demographics:
Age brackets also provide an abundance of insight as to how to market to your respective audiences in the most optimal manner. Cobalt users show a strong presence in the 30-39 and 40-49 age groups, comprising around 60% of their traffic. Understanding each user base helps our clients to customize their offerings to diverse demographics.
Payment Preferences:
Payment methods vary across platforms and age groups. Credit cards dominate among Whitelabel users (60%), while Cobalt users exhibit a more even distribution between debit and credit cards. The alignment of payment preferences with age demographics aids in refining our payment solutions.
Crypto Adoption:
The crypto landscape is evolving slowly, with 23% of Cobalt users owning crypto compared to 7% last year. This data informs our approach to emerging payment methods, recognizing the diverse preferences within each respective customer base.
Net Promoter Score (NPS):
Cobalt's NPS witnessed a remarkable increase from 6 to 43 over the past six months, underlining the positive perception of our services.
Promotions and Discounts:
Differing preferences emerge in how Cobalt users perceive promotions. While our internal Cobalt users favor discount codes, Our other Cobalt clients have seen more success coming from bundles and giveaways. Recognizing these preferences aids in crafting targeted promotional strategies for your clients.
Product Preferences:
Cobalt customers exhibit diverse interests beyond prepaid airtime, including postpaid phones, home internet, streaming services, and eSIMs. Recognizing these preferences informs our clients’ product expansion strategies.
eSIM Adoption:
Approximately half of our customers are familiar with eSIMs, with 52% having purchased at least one in the last 12 months. Insights into customer choices for eSIM providers guide our partnerships and offerings for future ventures into Crypto payment methods.
In conclusion, our End-of-Year Survey has unveiled a wealth of insights that empower us to enhance our services, cater to diverse preferences, and continue being your preferred partner in the ever-evolving technology landscape.
Thank you for being part of the Elemt journey. Here's to a promising year ahead!
Best Regards,
Elemt Technologies
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