January 16, 2025
SITUATION
Mobile carrier TelCell N.V. part of the TelEm Group of Companies, was established in October 1998 as a telecommunication company serving business and residential clients on the Dutch side of Saint Maarten. TelCell offers GSM and GPRS services island wide. The company’s services have been pioneering in all respects, being first to bring digital telephony, SMS services, roaming services and mobile wi-fi and prepaid mobile services to subscribers in Saint Maarten and the neighboring islands of Saba and St. Eustatius. After Hurricane Irma,
customers wishing to replenish their prepaid-mobile accounts had to solely physically visit one of the authorized vendors or an ATM machine on the island to purchase prepaid airtime and recharge their account.
Solution: Elemt Tech
TelCell has since partnered with Elemt to offer an innovative, secure and easy to use Digital solution for its subscribers to top-up their accounts from the convenience of their own homes or on the go. Now, the local Yachting community and the International Diaspora also have more choices than ever to stay connected and recharge their TelCell mobile accounts or their friends and families’ accounts anytime, from anywhere– Digitally.
This latest digital top-up and recharge solution is a growing trend among Mobile Network Operators globally as they race to cater to the increased demand by subscribers for more choice and control over when and how they manage their prepaid mobile accounts. Elemt is uniquely positioned to adopt the latest technologies through its digital transformation capabilities. By utilizing its robust Value Top-Up Marketplace and Technology Hub, Elemt (PPN) designed and built a bespoke website for TelCell subscribers, complemented by native downloadable apps for iPhone iOS and Android. Now, TelCell subscribers, their friends, families and the international Diaspora have the choice and peace of mind of topping-up and recharging any TelCell mobile account from around the corner or around the world, in person, online or in app.
TelEm Group Business Development Officer, Ms. Estalita Gumbs, stated that the method of topping-up online and the introduction of the new TelCell branded apps and digital channels by Elemt will greatly enhance prepaid mobile sales for TelCell. “With TelEm Group’s continued focus on digital solutions for customers, especially in the area of online payments, account checking and prepaid mobile top-ups, we are making the processes much more convenient for customers to conduct their business online,” said Ms. Gumbs.
The partnership with PPN is part of a revenue sharing arrangement with TelCell, where PPN provides the digital top-up solution and TelCell the platform and network necessary to deliver the product to customers.
“We were impressed with the commercial model provided by PPN where they invested in building the website and mobile apps, thus freeing TelCell from any capital expenditure, and the API integration and implementation process carried out by PPN, were much swifter and smoother than normal for similar projects”, continued Ms. Gumbs.
“The portal and apps are TelCell branded, that is what customers see when they visit this website or download the apps. We want our customers to feel confident and secure when they are using these new digital channels”, explained Ms. Gumbs. Elemt provides multiple levels of embedded security to safeguard against fraud and chargebacks.
OUTCOME
Since implementing the Elemt digital solution, TelCell subscribers, their friends, families and the international Diaspora have the choice and peace of mind of topping-up and recharging any TelCell mobile account from around the corner or around the world, in person, online or via an app , anytime and from anywhere. For TelCell, this has increased their customer satisfaction and loyalty. TelCell has also seen an overall increase in revenue because in general, the average spend of online customers tends to be much higher than at retail. TelCell customers can look forward to more digital offerings in the future.
The new Top-Up payment system has also caught the attention of tech-savvy TelEm Group CEO, Mr. Kendall Dupersoy, not only because of an overwhelming show of interest from customers, but also from his own personal experience in testing out the app and using it regularly. “I find the online top-up portal as well as the mobile apps to be very easy to use. I use them every week to top-up friends and family. Our customers now have an easy and convenient method of recharging their accounts and we have been able to successfully add digital channels for distribution of airtime.”, said the TelEm Group CEO.
COVID-19 IMPACT
Since the outbreak of the COVID-19 pandemic, in early 2020 businesses and customers alike have had to adapt to the dramatic changes in how they conduct their
everyday business.
People were restricted in their movements and limited to essential food shopping only. This situation made it extremely difficult for subscribers to visit retail locations
for top-ups, especially at a time when everyone was consuming so much more airtime and data due to working from home, schooling from home, tele-medicine, and
increased social interaction via wireless channels due to social distancing. It further reinforced the need for mobile operators to expand more of their services to digital channels.
During the height of the lockdown, TelCell’s customers were able to replenish their top-up accounts digitally via the website and apps because of Elemt’s Digital Solution.
January 16, 2025
As we bid farewell to last year, we're excited to share with you the findings from our comprehensive Cobalt Platform End-of-Year Survey, offering valuable insights into the preferences and behaviors of our esteemed Cobalt clients and the clients they in turn host on the platform.
Cobalt Platform:
The Cobalt Platform is a state-of-the-art whitelabel website solution designed to empower mobile operators globally. This innovative platform enables mobile operators to effortlessly sell prepaid airtime and a variety of other products through a fully developed whitelabel site.
Top-up Frequency Insights:
Understanding the top-up habits of your customers is crucial. Cobalt users have seen a pattern of 46% of their user bases topping up once a month. Exploring these distinctions helps both our clients to identify patterns and create plans of actions based on those patterns, as well as helps us be able to tailor our services to meet each client’s diverse needs.
Preferred Platforms:
The battle of platforms reveals that mobile web reigns supreme, claiming 60% preference from Cobalt users as a whole. Additionally, we observe nuanced inclinations towards website usage on computers and native apps, providing valuable insights for platform optimization.
Customer Demographics:
Age brackets also provide an abundance of insight as to how to market to your respective audiences in the most optimal manner. Cobalt users show a strong presence in the 30-39 and 40-49 age groups, comprising around 60% of their traffic. Understanding each user base helps our clients to customize their offerings to diverse demographics.
Payment Preferences:
Payment methods vary across platforms and age groups. Credit cards dominate among Whitelabel users (60%), while Cobalt users exhibit a more even distribution between debit and credit cards. The alignment of payment preferences with age demographics aids in refining our payment solutions.
Crypto Adoption:
The crypto landscape is evolving slowly, with 23% of Cobalt users owning crypto compared to 7% last year. This data informs our approach to emerging payment methods, recognizing the diverse preferences within each respective customer base.
Net Promoter Score (NPS):
Cobalt's NPS witnessed a remarkable increase from 6 to 43 over the past six months, underlining the positive perception of our services.
Promotions and Discounts:
Differing preferences emerge in how Cobalt users perceive promotions. While our internal Cobalt users favor discount codes, Our other Cobalt clients have seen more success coming from bundles and giveaways. Recognizing these preferences aids in crafting targeted promotional strategies for your clients.
Product Preferences:
Cobalt customers exhibit diverse interests beyond prepaid airtime, including postpaid phones, home internet, streaming services, and eSIMs. Recognizing these preferences informs our clients’ product expansion strategies.
eSIM Adoption:
Approximately half of our customers are familiar with eSIMs, with 52% having purchased at least one in the last 12 months. Insights into customer choices for eSIM providers guide our partnerships and offerings for future ventures into Crypto payment methods.
In conclusion, our End-of-Year Survey has unveiled a wealth of insights that empower us to enhance our services, cater to diverse preferences, and continue being your preferred partner in the ever-evolving technology landscape.
Thank you for being part of the Elemt journey. Here's to a promising year ahead!
Best Regards,
Elemt Technologies
January 16, 2025
Dear Valued Clients and Partners,
At Elemt Technologies, we are always on the lookout for innovative solutions to revolutionize the mobile prepaid industry. Today, we're excited to share insights into the future of mobile technology with a focus on e-SIMs (Embedded Subscriber Identity Modules) and how we are steering in this direction to elevate your mobile experiences.
What are e-SIMs, and How Do They Benefit You?
E-SIMs are an evolution of traditional SIM cards, built directly into your mobile device. Here are some key features and benefits:
Simplified Connectivity: Say goodbye to physical SIM cards and the hassle of swapping cards when changing networks. E-SIMs enable effortless network switching, making international travel and network hopping a breeze.
Enhanced Security: E-SIMs provide robust security features, making it more challenging for unauthorized access to your mobile network, safeguarding your information and ensuring privacy.
Remote Management: Activate or change your mobile plan remotely. No need to visit a store or swap SIM cards. Enjoy the flexibility to choose your preferred carrier and plan directly from your device.
More Space: Without a physical SIM card slot, mobile devices can utilize that space for other advanced features, such as larger batteries or additional functionalities.
Elemt's Vision for e-SIMs
Elemt Technologies is committed to pioneering innovations that shape the future of the prepaid mobile industry. In the near future, we are actively working to integrate e-SIM technology into our solutions to provide you with:
Seamless Connectivity: We aim to offer e-SIM solutions that make switching between mobile networks simpler, providing you with a more convenient and global mobile experience.
Enhanced Security: Your security and privacy are paramount. Our e-SIM solutions will incorporate robust security measures to keep your data safe.
Remote Management: We envision a future where you can manage your mobile plans effortlessly, even in the palm of your hand.
Streamlined Experience: Our goal is to provide you with a hassle-free and feature-rich experience, allowing your mobile device to focus on what matters most to you.
As we set our sights on embracing e-SIM technology, we look forward to the positive impact it will have on you and your clients. We'll keep you updated on our progress, and we're excited to embark on this journey with you.
Stay tuned for more exciting updates from Elemt Technologies. As always, your feedback and ideas are valuable to us. Please feel free to reach out with any questions or suggestions.
Matt Oliveira
Marketing Manager
moliveira@elemt.co
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