June 22, 2023
SITUATION
Mobile carrier TelCell N.V. part of the TelEm Group of Companies, was established in October 1998 as a telecommunication company serving business and residential clients on the Dutch side of Saint Maarten. TelCell offers GSM and GPRS services island wide. The company’s services have been pioneering in all respects, being first to bring digital telephony, SMS services, roaming services and mobile wi-fi and prepaid mobile services to subscribers in Saint Maarten and the neighboring islands of Saba and St. Eustatius. After Hurricane Irma,
customers wishing to replenish their prepaid-mobile accounts had to solely physically visit one of the authorized vendors or an ATM machine on the island to purchase prepaid airtime and recharge their account.
Solution: Elemt Tech
TelCell has since partnered with Elemt to offer an innovative, secure and easy to use Digital solution for its subscribers to top-up their accounts from the convenience of their own homes or on the go. Now, the local Yachting community and the International Diaspora also have more choices than ever to stay connected and recharge their TelCell mobile accounts or their friends and families’ accounts anytime, from anywhere– Digitally.
This latest digital top-up and recharge solution is a growing trend among Mobile Network Operators globally as they race to cater to the increased demand by subscribers for more choice and control over when and how they manage their prepaid mobile accounts. Elemt is uniquely positioned to adopt the latest technologies through its digital transformation capabilities. By utilizing its robust Value Top-Up Marketplace and Technology Hub, Elemt (PPN) designed and built a bespoke website for TelCell subscribers, complemented by native downloadable apps for iPhone iOS and Android. Now, TelCell subscribers, their friends, families and the international Diaspora have the choice and peace of mind of topping-up and recharging any TelCell mobile account from around the corner or around the world, in person, online or in app.
TelEm Group Business Development Officer, Ms. Estalita Gumbs, stated that the method of topping-up online and the introduction of the new TelCell branded apps and digital channels by Elemt will greatly enhance prepaid mobile sales for TelCell. “With TelEm Group’s continued focus on digital solutions for customers, especially in the area of online payments, account checking and prepaid mobile top-ups, we are making the processes much more convenient for customers to conduct their business online,” said Ms. Gumbs.
The partnership with PPN is part of a revenue sharing arrangement with TelCell, where PPN provides the digital top-up solution and TelCell the platform and network necessary to deliver the product to customers.
“We were impressed with the commercial model provided by PPN where they invested in building the website and mobile apps, thus freeing TelCell from any capital expenditure, and the API integration and implementation process carried out by PPN, were much swifter and smoother than normal for similar projects”, continued Ms. Gumbs.
“The portal and apps are TelCell branded, that is what customers see when they visit this website or download the apps. We want our customers to feel confident and secure when they are using these new digital channels”, explained Ms. Gumbs. Elemt provides multiple levels of embedded security to safeguard against fraud and chargebacks.
OUTCOME
Since implementing the Elemt digital solution, TelCell subscribers, their friends, families and the international Diaspora have the choice and peace of mind of topping-up and recharging any TelCell mobile account from around the corner or around the world, in person, online or via an app , anytime and from anywhere. For TelCell, this has increased their customer satisfaction and loyalty. TelCell has also seen an overall increase in revenue because in general, the average spend of online customers tends to be much higher than at retail. TelCell customers can look forward to more digital offerings in the future.
The new Top-Up payment system has also caught the attention of tech-savvy TelEm Group CEO, Mr. Kendall Dupersoy, not only because of an overwhelming show of interest from customers, but also from his own personal experience in testing out the app and using it regularly. “I find the online top-up portal as well as the mobile apps to be very easy to use. I use them every week to top-up friends and family. Our customers now have an easy and convenient method of recharging their accounts and we have been able to successfully add digital channels for distribution of airtime.”, said the TelEm Group CEO.
COVID-19 IMPACT
Since the outbreak of the COVID-19 pandemic, in early 2020 businesses and customers alike have had to adapt to the dramatic changes in how they conduct their
everyday business.
People were restricted in their movements and limited to essential food shopping only. This situation made it extremely difficult for subscribers to visit retail locations
for top-ups, especially at a time when everyone was consuming so much more airtime and data due to working from home, schooling from home, tele-medicine, and
increased social interaction via wireless channels due to social distancing. It further reinforced the need for mobile operators to expand more of their services to digital channels.
During the height of the lockdown, TelCell’s customers were able to replenish their top-up accounts digitally via the website and apps because of Elemt’s Digital Solution.
.png)
October 23, 2023
Port of Spain, Trinidad and Tobago - ELEMT an affiliate of Prepay Nation, is excited to announce the launch of its latest innovation, a new point of sale web-based solution called HUMMINGBIRD. This groundbreaking point of sale system is designed to enable authorized channel partners to credit both mobile top-ups and data plans to bmobile subscribers directly.
With HUMMINGBIRD, partners of TSTT, and its brand, bmobile, can access their full catalog of products seamlessly, using our secure online application for the sale of prepaid airtime and data, making it easier than ever for stores to process large volumes of traffic, quickly and efficiently.
Our new point of sale solution is designed to be used on any computer, tablet or mobile device, enhancing the ability of channel partners to maximize their sales and profits by giving them access to new products, sales and incentives provided by bmobile.
After researching our client's needs, and meeting with multiple store owners, clerks and customers ELEMT has developed a solution that provides cutting-edge, real-time transaction processing that addresses the main pain points that stores historically had with RTR:
Security features that provide owners with safety and control of their platform users.
Fast purchasing flow which enables clerks to process customers transactions in a more timely fashion.
Ability to process multiple top-ups in the same transaction, significantly reducing wait times.
Transparency for bmobile to manage its partners more closely, giving them incentives and pushing them to achieve targets.
"We're excited to see our platform helping our partners achieve their goals," says Lucas Brasil, the Business Director for ELEMT. "After months of research and meetings with the bmobile team, store owners, clerks, and end-customers, we developed a product that addresses real friction points."
The launch comes at a time when bmobile is experiencing significant growth in its user base and an increasing need for keeping up with customers’ demands.
“The platform is representative of extensive product development to ensure it is tailored to our unique needs and circumstances," says Kashif Greaves, Assistant General Manager Consumer Sales (Ag). “We are confident the introduction of this solution will further propel our business’ objectives of digital transformation and provision of technological tools that support our customers' needs.”
bmobile has already begun deploying Hummingbird to its authorized dealers nationwide. We are excited to introduce this innovative product launch and we are confident that this collaboration will enable our partners to enjoy a new level of convenience and efficiency. As we continue to innovate and improve our portfolio, we look forward to continuing to provide cutting-edge solutions that meet the evolving needs of our customers and their customers along with them.
“The launch of bundle sales at dealer stores is a testament to our dedication to enhancing the customer experience and providing value for money,” added Kashif Greaves. “We have listened, and we are excited to introduce this for our loyal and valued customers and are confident that this collaboration will also enable our partners to enjoy a new level of convenience and efficiency, which will ultimately redound to the benefit of the consumer. Our commitment to enhancing the customer experience and providing convenience and savings has never been stronger,” Greaves continued.
About ELEMT
ELEMT is a cloud-based SaaS company that provides businesses with a comprehensive solution for managing their operations. ELEMT’s platform streamlines and automates key business processes such as marketing, payment facilitation, fraud management, customer service, and data analysis to help companies increase productivity, reduce costs and improve customer acquisition, satisfaction, and retention.
For more information contact: Matt Oliveira - moliveira@elemt.co
About TSTT
TSTT is Trinidad and Tobago’s largest and most advanced provider of integrated
communications solutions to residential and commercial markets. Its digital transformation to an
agile broadband company focuses on investments in technology. As the industry leader
providing both wireless and fiber optic technologies throughout Trinidad and Tobago, TSTT is
able to deliver an unparalleled degree of digital access and solutions that best suit the needs of
its business and residential customers.
September 22, 2023
At Elemt Technologies, we believe in harnessing the potential of innovative solutions to drive your business forward. Today, we're diving into the world of email marketing and how it can revolutionize your digital strategy.
Why Email Marketing Matters
Email marketing remains one of the most powerful and cost-effective tools in the digital marketer's arsenal. It's a direct line to your audience, offering a personalized experience that keeps your brand at the forefront of their minds.
How Email Marketing Works
Building your list is the starting point. Collect email addresses from interested parties through your website, social media, or in-store. Segment your list for personalized messaging, then craft compelling emails with relevant content. Use automation to schedule emails, trigger responses, and nurture leads through the customer journey. Finally, track performance, allowing you to refine your strategy over time.
The Benefits of Email Marketing
Email marketing delivers numerous benefits. It increases brand awareness, drives higher conversion rates through personalized content, and is incredibly cost-efficient. It also fosters customer loyalty, retention, and provides measurable, real-time results.
Unlock Your Email Marketing Potential with Elemt Technologies
Ready to take your email marketing to the next level? Elemt Technologies offers cutting-edge solutions to streamline your email marketing efforts. Our email automation, personalization, analytics, and responsive design tools are designed to help you achieve all of your marketing goals.
Whether you're new to email marketing or looking to enhance your current strategy, Elemt Technologies is here to support you every step of the way.
Ready to get started? Contact us to learn more about how we can help you harness the power of email marketing. Thank you for choosing Elemt Technologies as your partner in digital success. We look forward to helping you achieve each of your company’s marketing goals.
Regards,
Matt Oliveira - Marketing Manager
Elemt Technologies
moliveira@elemt.co
.svg)
.svg)
