September 7, 2023
The Fintech industry is ever changing and evolving especially when it comes to online payments. Over the past couple of months, we have been working on improving several aspects of our payment processing such as fraud mitigation, acceptance rates, and creating more payment options for our customers.
Fraud mitigation is a crucial aspect of ecommerce businesses. As a result of the 2020 pandemic, online payments became increasingly popular which not only attracted new customers for businesses but also fraudsters. The need for tighter security without compromising the loss of legitimate customers is a dilemma all merchants face. In our research for improving chargebacks ratios and preventing fraud overall, we’ve found a combination of fraud prevention processes rather than a “one size fits all" approach works best especially when dealing with customers globally who each have different behaviors based on location and types of products purchased. We’ve found the most success is implementing internally velocity limits customized depending on currency, location, and products as well as having manual reviews for users with predetermined criteria that considers them as “risky” and machine learning.
When it comes to acceptance rates for online payments, businesses are affected for a number of reasons such as payment methods used, location, industry, and card issuer policies. We’ve found that monitoring acceptance rates for decline types, working closely with our payment processors, and improving our fraud mitigation strategies has greatly improved our overall acceptance rates. By reviewing our decline reasons, we can detect the percentage of customers affected by security blocks and assess whether modifications need to be made. We can also observe whether customers are using payment methods that are not accepted by certain payment gateways and offer alternative payment options.
Statistically, 35% of customers abandon online checkout when they do not see their preferred payment option available. Keeping this in mind, we have made adding a variety of payment options one of our top priorities. Over the next couple of months, we look to add crypto, Apple Pay, and Google Pay as payment options.
Elemt is excited to continue growing in the Fintech space and implementing all the new features mentioned. We believe that finding solutions for our customers is of utmost importance and we are committed to improving ceaselessly.
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October 23, 2023
Port of Spain, Trinidad and Tobago - ELEMT an affiliate of Prepay Nation, is excited to announce the launch of its latest innovation, a new point of sale web-based solution called HUMMINGBIRD. This groundbreaking point of sale system is designed to enable authorized channel partners to credit both mobile top-ups and data plans to bmobile subscribers directly.
With HUMMINGBIRD, partners of TSTT, and its brand, bmobile, can access their full catalog of products seamlessly, using our secure online application for the sale of prepaid airtime and data, making it easier than ever for stores to process large volumes of traffic, quickly and efficiently.
Our new point of sale solution is designed to be used on any computer, tablet or mobile device, enhancing the ability of channel partners to maximize their sales and profits by giving them access to new products, sales and incentives provided by bmobile.
After researching our client's needs, and meeting with multiple store owners, clerks and customers ELEMT has developed a solution that provides cutting-edge, real-time transaction processing that addresses the main pain points that stores historically had with RTR:
Security features that provide owners with safety and control of their platform users.
Fast purchasing flow which enables clerks to process customers transactions in a more timely fashion.
Ability to process multiple top-ups in the same transaction, significantly reducing wait times.
Transparency for bmobile to manage its partners more closely, giving them incentives and pushing them to achieve targets.
"We're excited to see our platform helping our partners achieve their goals," says Lucas Brasil, the Business Director for ELEMT. "After months of research and meetings with the bmobile team, store owners, clerks, and end-customers, we developed a product that addresses real friction points."
The launch comes at a time when bmobile is experiencing significant growth in its user base and an increasing need for keeping up with customers’ demands.
“The platform is representative of extensive product development to ensure it is tailored to our unique needs and circumstances," says Kashif Greaves, Assistant General Manager Consumer Sales (Ag). “We are confident the introduction of this solution will further propel our business’ objectives of digital transformation and provision of technological tools that support our customers' needs.”
bmobile has already begun deploying Hummingbird to its authorized dealers nationwide. We are excited to introduce this innovative product launch and we are confident that this collaboration will enable our partners to enjoy a new level of convenience and efficiency. As we continue to innovate and improve our portfolio, we look forward to continuing to provide cutting-edge solutions that meet the evolving needs of our customers and their customers along with them.
“The launch of bundle sales at dealer stores is a testament to our dedication to enhancing the customer experience and providing value for money,” added Kashif Greaves. “We have listened, and we are excited to introduce this for our loyal and valued customers and are confident that this collaboration will also enable our partners to enjoy a new level of convenience and efficiency, which will ultimately redound to the benefit of the consumer. Our commitment to enhancing the customer experience and providing convenience and savings has never been stronger,” Greaves continued.
About ELEMT
ELEMT is a cloud-based SaaS company that provides businesses with a comprehensive solution for managing their operations. ELEMT’s platform streamlines and automates key business processes such as marketing, payment facilitation, fraud management, customer service, and data analysis to help companies increase productivity, reduce costs and improve customer acquisition, satisfaction, and retention.
For more information contact: Matt Oliveira - moliveira@elemt.co
About TSTT
TSTT is Trinidad and Tobago’s largest and most advanced provider of integrated
communications solutions to residential and commercial markets. Its digital transformation to an
agile broadband company focuses on investments in technology. As the industry leader
providing both wireless and fiber optic technologies throughout Trinidad and Tobago, TSTT is
able to deliver an unparalleled degree of digital access and solutions that best suit the needs of
its business and residential customers.
September 22, 2023
At Elemt Technologies, we believe in harnessing the potential of innovative solutions to drive your business forward. Today, we're diving into the world of email marketing and how it can revolutionize your digital strategy.
Why Email Marketing Matters
Email marketing remains one of the most powerful and cost-effective tools in the digital marketer's arsenal. It's a direct line to your audience, offering a personalized experience that keeps your brand at the forefront of their minds.
How Email Marketing Works
Building your list is the starting point. Collect email addresses from interested parties through your website, social media, or in-store. Segment your list for personalized messaging, then craft compelling emails with relevant content. Use automation to schedule emails, trigger responses, and nurture leads through the customer journey. Finally, track performance, allowing you to refine your strategy over time.
The Benefits of Email Marketing
Email marketing delivers numerous benefits. It increases brand awareness, drives higher conversion rates through personalized content, and is incredibly cost-efficient. It also fosters customer loyalty, retention, and provides measurable, real-time results.
Unlock Your Email Marketing Potential with Elemt Technologies
Ready to take your email marketing to the next level? Elemt Technologies offers cutting-edge solutions to streamline your email marketing efforts. Our email automation, personalization, analytics, and responsive design tools are designed to help you achieve all of your marketing goals.
Whether you're new to email marketing or looking to enhance your current strategy, Elemt Technologies is here to support you every step of the way.
Ready to get started? Contact us to learn more about how we can help you harness the power of email marketing. Thank you for choosing Elemt Technologies as your partner in digital success. We look forward to helping you achieve each of your company’s marketing goals.
Regards,
Matt Oliveira - Marketing Manager
Elemt Technologies
moliveira@elemt.co
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